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Optimise for more thantoday.

Modern marketing has become extraordinarily good at capturing existing intent. Seven-75 helps brands capture the demand that exists, create the demand that doesn't, and understand what actually drives growth.

Better targeting.Better optimisation.Better conversion.

All of that matters.

Marketing hasn't become more complicated. It's become wider. Search, social and the channels that already work still matter, and we use them. What's changed is what now sits alongside them, and how much of it a business needs help with beyond those channels.

But getting more efficient at converting today's demand doesn't necessarily mean you're creating tomorrow's.

That's a different skill.

Capture the demand that exists. Create the demand that doesn't. Understand what actually drives growth.

Brands we've worked with

01 · Discovery

Be found and understood.

Search is changing. People still use Google, but discovery increasingly happens through AI, recommendations, social platforms, marketplaces and other digital environments.

We help brands understand where they're visible, where they're absent and what can be done about it.

Paid Search · Search Strategy · AI Discoverability · Digital Visibility · Reputation

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02 · Amplification

Reach more people and create demand.

Not everyone who could buy from you is looking for you today. Media can introduce a brand, build consideration and put you into the decision before someone expresses intent.

We plan and execute media designed to reach the right people before demand has already been expressed.

Advertising across websites · Online video · Streaming television · Streaming music, radio and podcasts · Digital screens in physical locations · YouTube · Paid social

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03 · Understanding

Know what's working and what to do next.

Reporting shouldn't simply tell you what you spent and what you got. We connect campaign delivery, audiences, channels, creative and outcomes so marketers can understand what's driving performance and make better decisions.

Measurement · Dashboards · Attribution · Audience Analysis · Performance Insight

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The work matters more than the pitch.

Automotive · Nissan New Zealand

Looking beyond the last click.

Automotive rarely converts in a single session, so conversions attributed directly to programmatic told only part of the story. We compared conversion behaviour on journeys where programmatic was present against journeys where it wasn't. Organic conversion performance rose by approximately 17% for test drive bookings and 8% for dealer searches when programmatic was part of the journey, a lift associated with journeys where programmatic activity was present earlier, not the performance of any single channel in isolation.

Which channel got the conversion matters less than what actually helped create it.

Read the case study →

Education · Euka Future Learning

Sometimes optimisation isn't enough. You need to change the structure.

For around 18 months, Euka Future Learning's programmatic activity ran through a single national campaign structure, limiting what we could see and do at a state and territory level. In July 2026 we rebuilt the programmatic architecture from the ground up, separating display and video activity by state and territory. Display CPMs came down by approximately 37%, and the new architecture is already producing stronger market-level signals and more responsive investment decisions.

Better optimisation starts with better architecture.

“Seven-75 brings a level of strategic thinking that goes well beyond simply managing campaigns. Greg is constantly looking at how the media can be structured better, what the data is actually telling us and where we can make meaningful improvements. He understands our business, challenges the way we do things when he sees a better opportunity and gives us the confidence that our media is continually evolving.”

Daniel FrancisHead of Growth, Euka Future Learning

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Start when you need us. Stay as long as we're useful.

You don't need to change your existing agency arrangements or hand us everything. Bring us one problem, one project, or something you need help getting done.

We can work independently, alongside your marketing team, or with the agencies and partners you already have.

Independent. Senior-led. Built around the problem, not the product.

See how we work →

What are you trying to solve?

Let's talk.

Tell us what's not working. We'll tell you if we can help.

Book a conversation or send an enquiry →