Amplification
The people you need to reach aren't necessarily looking for you.
Reach more people and create demand. Search and social are very good at capturing people who are already looking. Growth also depends on creating demand that doesn't exist yet, and reaching people before intent has been expressed. That's a different job. We plan and execute media built to do it.
Capturing demand.Creating demand.Different jobs.
Search and social are excellent at reaching people who are already moving towards a decision. That matters, and we use them.
But getting more efficient at converting today's demand doesn't automatically create tomorrow's. That's a separate job, and one search and social alone weren't built to do.
Seven-75 uses media to reach people before, during and after intent is expressed, building around the channels already working rather than replacing them.
Capture the demand that exists. Create the demand that doesn't.
Advertising beyond the big platforms
The infrastructure for reaching audiences.
Most advertising money starts inside a handful of large platforms. There is a much wider world of advertising available beyond them, and the technology used to buy it is usually called programmatic.
It gives businesses the infrastructure to reach relevant audiences across the wider digital world rather than being confined to individual platforms. It draws on signals like audience, interest, intent, behaviour and context, and extends that reach across websites, online video, streaming television, streaming audio and digital screens in physical places.
Signals: Audience · Interest · Intent · Behaviour · Context
Environments: Websites · Online video · Streaming television · Streaming music, radio and podcasts · Digital screens in physical places
Not instead of search and social. Around them.
Many businesses are already investing successfully in Google, Meta and other platforms. That's not the problem. This is how an audience strategy extends beyond those individual environments, for the businesses that need to reach further.
Advertising across websites
Your customers don't live their whole lives on social. Your media shouldn't either.
Social platforms are valuable, but customers don't spend their entire digital lives inside them. The image and banner advertising that appears while people read news, sport, entertainment and lifestyle content, commonly called display, lets an audience strategy extend across the wider web.
It combines audience, behavioural and contextual signals, and is particularly useful for reinforcement, continuity, relevant contextual presence and efficient frequency as people move towards a decision.
Reach your audiences beyond the algorithm.
Advertising on streaming television
Bring audience thinking to television.
Advertising can now appear while audiences watch television and streaming content through internet-connected televisions and devices, often referred to as connected TV and BVOD. It combines the impact and storytelling potential of television with the audience intelligence and targeting associated with digital media.
Rather than treating television as reach alone, we can start with the audience and let that thinking continue across streaming television, online video and advertising across websites.
Television can be part of the audience strategy. Not just a line item on the media plan.
Streaming music, radio and podcasts
Reach people when they're listening, not looking. Audio advertising extends the same audience thinking into streamed music, radio, podcasts and other listening environments where a screen isn't the focus, drawing on audience, interest, behavioural and contextual signals to maintain reach and continuity beyond visual channels.
Seven-75 can also plan and buy: Search · Social · Online video · YouTube · Television · Radio and audio · Digital screens in physical locations, known in the industry as digital out of home · Advertising that matches the look of the site it appears on, known as native. Channels are selected according to the objective, not the inventory available.
Seven-75 works across leading advertising technologies and platforms, selected according to the job rather than becoming the strategy. Platform experience includes DV360, Campaign Manager 360, Amazon DSP, Quantcast, Nexxen and StackAdapt.
How do we reach more of the right people and create the next stage of growth?
Is this for you?
Media works best once there's something worth putting in front of people.
If you're still validating the offer or the audience, that's worth settling first. If you know who you're trying to reach and need help reaching them before they're already looking, this is where we can add the most value.
We don't start with the channel.
We start with what you're trying to change.
Then we determine the audience, role of media, investment, channels, technology and measurement required to do it.
That's the difference between buying media and giving media a clear job to do.
Need to create demand, not just capture it?
Tell us what you're trying to grow.