The work matters more than the pitch.

Automotive · Nissan New Zealand

Looking beyond the last click.

Automotive rarely converts in a single session, so conversions attributed directly to programmatic told only part of the story. We compared conversion behaviour on journeys where programmatic was present against journeys where it wasn't, and looked at how upper- and lower-funnel activity performed together compared with in isolation. Organic conversion performance rose by approximately 17% for test drive bookings and 8% for dealer searches when programmatic was part of the journey, and coordinated upper- and lower-funnel targeting outperformed isolated activity by approximately 2 to 2.5 times.

Which channel got the conversion matters less than what actually helped create it.

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Education · Euka Future Learning

Sometimes optimisation isn't enough. You need to change the structure.

For around 18 months, Euka Future Learning's programmatic activity ran through a single national campaign structure, limiting what we could see and do at a state and territory level. In July 2026 we rebuilt the programmatic architecture from the ground up, separating display and video activity by state and territory. Display CPMs that had reached three to four times current levels under the national structure came down significantly under the state-based approach, and the new architecture is already producing stronger market-level signals and more responsive investment decisions.

Better optimisation starts with better architecture.

“Seven-75 brings a level of strategic thinking that goes well beyond simply managing campaigns. Greg is constantly looking at how the media can be structured better, what the data is actually telling us and where we can make meaningful improvements. He understands our business, challenges the way we do things when he sees a better opportunity and gives us the confidence that our media is continually evolving.”

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