“We need a new SEO agency.”
“We should be doing more Facebook.”
“We need to get onto streaming TV.”
“We need an AI strategy.”
“We need a new media agency.”
Maybe.
But there's a question worth asking first: What problem are we actually trying to solve?
A solution isn't the same thing as a diagnosis
Lead volume may have fallen. Customer acquisition might be getting more expensive. Growth may have slowed. Website traffic could be changing. The business might be struggling to understand whether its marketing is working.
Each of those symptoms could have several explanations.
Buying more traffic won't fix a website that can't convert it. Changing the search agency won't fix a lack of demand. Introducing streaming television won't solve a measurement problem. And an AI-search solution isn't particularly useful if the customers that matter aren't using AI to discover the category.
Starting with the solution can make it very easy to solve the wrong problem.
Sometimes the right answer is to keep what you have
Seven-75 isn't built on the assumption that every conversation should result in another marketing service being sold.
Sometimes the evidence may suggest:
Your existing agency is doing a good job. Keep investing in search. You don't need streaming TV yet. Your creative needs attention before your media does. Fix the website first. Get specialist analytics help. Or simply don't spend the money yet.
Those are legitimate conclusions.
Because good marketing advice should begin with what the business needs, not what the supplier happens to sell.
Bring us the problem
Problem first. Evidence second. Technology third. Judgement throughout.
Once the problem is understood, the appropriate answer might involve Seven-75, one of your existing suppliers, a specialist capability or something else entirely.
But at least we'll be solving the right problem.